CUSTOMER SATISFACTION OF ONLINE BANKING IN BANGLADESH: A STUDY ON RAJSHAHI CITY

In the age of information technology online communication is the cornerstone of a country for the business and economy. There are many service attributes are related with the online transition. Every service attribute influences customer. Different attributes influence customer in different ways. Therefore, the present study showed the scenario of service attributes towards online banking in Bangladesh. The study was mainly based on primary data and collected from 267 respondents from Rajshahi city through well-structured questionnaire. Some descriptive statistics used to analyze the collected data. The entire study showed that the service attributes which are provided by the bank is enough to satisfy the customers. The findings of the study suggests that online banking should be upgraded to more satisfy the customer.