CRITICAL SUCCESS FACTORS AFFECTING THE SUCCESS OF THE RETAIL SUPPLY CHAIN: CASE STUDY IN VIETNAM

The study of the critical success factors affecting the supply chain is concerned by many scientists today. This study conducted in Ho Chi Minh City with 201 samples at retail businesses and used Binary Logistic regression to analyze the resultsduring the period of August to October 2016. Through a review of the literature, 15 factors were found to be criticalto the success of the retail supply chain and the results showed that eight factors (Inventory, Manufacturing, Location, Transportation, Information, Strategic Supply Chain, Collaborative and Top Management Support) impacted the success of Vietnam retail supply chain. An assessment of the importance of factors was also made to give an overview of the current situation in Vietnam.