VALUE CHAIN SYSTEM OF BROILER INDUSTRY IN BANGLADESH

Data like demography of respondents, knowledge about value chain, access to the market, access to finance, trainings, value chain contributors, value chain actors, challenges and prospects and their trends in value chain were collected during February  2016 to April 2016 from five districts of Bangladesh and from each studied district, 10 poultry farmers, 2 input dealers, 2 retail stores and 2 extension staff were selected randomly to collect data to explore the knowledge about value chain system in broiler industry.  Most of the respondents were married (71.00%), young to middle aged (92.50%), sold their produce to the local traders (72.73%)  and used spot negotiation process (77.50%) to set price of their products. Many of them (58.57%) had received different types of loan and majority of the farmers (70.00%) had access to the training process. Though, production cost (62.50%) was the main contributor but, transfer of product from one place to another place, grading, packaging, sorting and processing also contributed realistically to the value chain system of the product price. Dealers procure day old chicks and feeds from the hatcheries and feed millers at a low rate than that of farmers. Similarly, retailers sold the product at a higher rate than that of farmers. In a nutshell it could be concluded that, value chain system in broiler industry was neither a familiar process nor a well structured one. Some scopes like more feed mills were in operation and broiler meat was getting acceptance to the consumer as cheaper animal protein source while few challenges were cited by the respondents like unstable live broiler market price, high feed and chick’s price and less access of farmers to value chain process. If farmers could have access to the total process from production to sale to the consumer end, farmers could make even double the profit. This was how farmers/producers could be benefited using value chain process in his or her favor.