THE GOVERNMENT COACHING ON SMES BUSINESS GROWTH IN BALI PROVINCE

This explanatory study aimed to examine the effect of government coaching on the business growth of SMEs mediated by the attitude of the business growth, subjective norms, and the perceived behavioral control/PBC. The population of this study includes 180 SMEs entrepreneur’s sampled in the Bali province. Data were collected using a questionnaire survey using the purposive sampling method and analyzed using the Structural Equation Modelling (SEM). The results showed that: (1) Government coaching resulted in positive and significant effects on the attitude towards the business growth, subjective norms and the entrepreneurs’ PBC (2) Subjective norms and the entrepreneur’s PBC positively and significantly influence the business growth of SMEs. (3) The attitude toward the business growth does not significantly affect the business growth. (4) The subjective norm and PBC proved to mediate the effect of coachingon business growth, but not on the attitude towards business growth. Proper and sustained coaching program for entrepreneurs is necessary to shape a positive attitude in developing their business.